Foundation Package
Build a strong digital presence with consistent social media, valuable content, and strategic advertising. Perfect for businesses ready to establish their online foundation.
Everything Included in Foundation
Essential marketing services to build your presence and start generating leads
Strategy & Setup
Get your marketing foundation right from the start
- Basic customer avatar development
- Initial marketing assessment
- Target audience identification
- 1-2 channel strategy focus
- Monthly strategy check-ins
- Campaign roadmap creation
Content Creation
Professional content that represents your brand well
- 8 social media posts/month
- 2 blog articles (600-800 words)
- Basic email templates
- 2 ad creative sets/month
- Brand voice development
Campaign Management
Focus on 1-2 high-impact channels to start
- Google Ads OR Facebook/Instagram
- Campaign setup & monitoring
- Weekly performance reviews
- Basic A/B testing
- Budget optimization
Tracking & Reporting
Know what's working with clear, simple reporting
- Monthly performance reports
- Basic analytics dashboard
- Conversion tracking setup
- Key metrics monitoring
- Monthly review calls
🎁 Foundation Bonuses (Included Free)
Extra value that comes with every Foundation package
Email Support
Direct email access to the team for questions and quick updates
Marketing Education
Learn the basics so you understand what we're doing and why
Easy Upgrades
Scale up to Momentum when you're ready—seamless transition guaranteed
Need Specialized Healthcare Writing?
Beyond monthly packages, Jamie offers boutique writing services for white papers, patient education materials, clinical content series, and more. Explore writing services →
Is Foundation Right for You?
This entry-level package is designed for businesses testing digital marketing or just getting started with professional marketing services.
New to Marketing
You've never worked with an agency before and want to test the waters without a massive commitment. You're ready to grow but want to start smart and lean.
Budget-Conscious
You know marketing is important but you need to prove ROI before scaling up. You want professional service without breaking the bank while you're still establishing cash flow.
Testing the Waters
You've tried DIY marketing and it's not working, but you're not ready to commit 6-12 months yet. You want to see what professional marketing can do with a shorter trial period.
Simple Needs
You don't need aggressive scaling or complex automation—just solid, consistent marketing presence across key channels to build awareness and drive steady leads.
Ready to start with Foundation?
If this sounds like the right fit, let's talk strategy.
Results You Can Expect
Building your digital foundation takes time, but the Foundation Package sets you up for sustainable growth backed by industry-proven benchmarks.
Cost-Effective Growth
Avoid the high costs of building an in-house marketing team while getting professional expertise. The Foundation Package gives you strategic marketing without the overhead of salaries, benefits, and tools.
Source: Digital Current
Reclaim Your Time
Stop spending nights and weekends trying to figure out marketing. Focus on what you do best—serving your clients—while we handle your digital presence consistently and professionally.
Source: Adzooma
Build Brand Recognition
With 8 social posts and 2 blog articles monthly, you'll establish consistent visibility in your market. Over 3-6 months, expect increased website traffic, social engagement, and brand awareness in your community.
Source: Hook Agency
Start Generating Leads
Your ad campaigns will begin driving qualified prospects to your business. While Foundation Package focuses on building momentum, you'll start seeing inquiries as your brand recognition grows in your target market.
Source: Hook Agency
Our Commitment to Transparency: The Foundation Package is designed for businesses getting started with professional marketing. Results build over time as your brand recognition grows. We focus on creating a solid foundation rather than promising overnight success. Your actual results will depend on factors like your market, competition, and the quality of your service.
How Foundation Works
A simple 4-step process to get your marketing started right
Discovery & Planning
⏱️ Week 1We get to know your business, goals, and target audience to create a focused marketing plan for 1-2 key channels.
- 60-minute kickoff call
- Target audience definition
- Channel selection (1-2 focus areas)
- Simple marketing roadmap
- Initial messaging framework
Setup & Launch
⏱️ Week 2We set up your essential marketing infrastructure and launch your first campaigns quickly.
- Basic tracking setup
- Ad account configuration
- First campaign launch
- Initial ad creative
- Audience targeting setup
Monitor & Adjust
⏱️ Weeks 3-8We watch performance closely, make adjustments, and start gathering data about what works for your business.
- Weekly performance monitoring
- Quick optimization tweaks
- Lead quality assessment
- Budget adjustments
- Monthly check-in calls
Evaluate & Grow
⏱️ Month 3+After 90 days, we review results and help you decide: continue, scale up to Momentum, or adjust the approach.
- 90-day performance review
- ROI analysis and insights
- Growth recommendations
- Upgrade path discussion
- Continue or adjust strategy
What You Get Every Month
📊 Monthly Reports
Simple, clear reports showing what's happening with your campaigns and what we're doing next.
📞 Monthly Check-Ins
30-minute calls to review performance, answer questions, and plan ahead.
🎨 Content Creation
8 social posts and 2 blog articles monthly to keep your online presence active.
🔧 Campaign Management
We handle the day-to-day of running your ads so you don't have to.
How We Stay Connected
Email Support
Email us anytime with questions. We respond within 24-48 hours on business days.
Monthly Video Calls
30-minute monthly check-ins via Zoom to review performance and plan next steps.
Why Choose Foundation?
The smart, low-risk way to start professional marketing
Low-Risk Starting Point
Just 3 months minimum commitment. Test professional marketing without a huge upfront investment or long-term lock-in.
Owner-Operated
Work directly with the owners who care about your success. No junior account managers or offshore teams.
Niche Expertise
We only work in Healthcare, Outdoor Recreation, and Real Estate. You get specialists who understand your industry from day one.
Affordable Entry
Professional marketing without the $793K cost of hiring an in-house team. Get expert help at a fraction of the price.
Clear Reporting
Simple monthly reports that actually make sense. No confusing metrics—just clear data on what's working.
Easy to Scale
Start with Foundation, upgrade to Momentum when ready. Seamless transition as your business grows.
Fast Setup
Live within 2 weeks. We move quickly because we know every day without marketing is a missed opportunity.
Learn As You Go
We educate you on what we're doing and why. Build your marketing knowledge while we handle the execution.
No Surprises
Transparent pricing, honest communication, realistic expectations. We tell you what to expect from day one.
Frequently Asked Questions
Everything you need to know about Foundation and how we work with new clients.
What's included in the Foundation package?
+Foundation includes 8 social media posts per month, 2 SEO-optimized blog articles, 2 ad creative sets, monthly strategy calls with Rick and Jamie, basic marketing automation setup, and email support. It's designed as an entry point to test digital marketing without a huge commitment.
Why only a 3-month minimum commitment?
+We know marketing can feel like a big investment when you're just starting. The 3-month minimum gives us enough time to set up your accounts, create initial content, launch campaigns, and gather meaningful data—but it's not a huge long-term commitment. If you love the results (which we're confident you will), you can continue or upgrade to Momentum or Acceleration.
Do I need to spend money on ads separately?
+Yes. The Foundation package fee covers our strategy, content creation, and management services. Your advertising budget is separate and goes directly to platforms like Google, Facebook, and Instagram—you pay them directly, never through us. We recommend $1,500–$2,000/month in ad spend for Foundation clients. Our management fee covers campaigns within that range. If you choose to spend more, a 10% overage fee applies to the total monthly ad spend above that threshold. Think of it this way: our fee is for building and managing your campaigns, while the ad spend is what actually puts your message in front of potential customers.
Will I work directly with Rick and Jamie?
+Absolutely. One of our biggest differentiators is that you'll work directly with us—no junior account managers, no outsourcing. Rick and Jamie handle all strategy, content, and campaign management personally. Your monthly calls will be with us, and we'll respond to your emails directly.
How quickly will I see results?
+Month 1 is all about setup—accounts, content creation, and initial campaigns. You'll start seeing traffic and engagement in month 2. By month 3, we'll have enough data to optimize what's working and cut what's not. Digital marketing compounds over time, so patience pays off. We focus on sustainable growth, not quick wins that don't last.
What if I want to upgrade later?
+Easy! Many clients start with Foundation and upgrade to Momentum or Acceleration as they see results and want to scale faster. There's no penalty for upgrading—we'll just adjust your service level and billing. We actually encourage this progression because it means your marketing is working and you're ready to grow.
Do you work with businesses outside of Healthcare, Outdoor Recreation, and Real Estate?
+Our core expertise is in Healthcare, Outdoor Recreation, and Real Estate—industries where we deliver the strongest results because we genuinely understand them. Jamie has 20+ years in healthcare, Rick has 5+ years in real estate, and Rick lives and breathes outdoor sports. That insider knowledge makes a huge difference. If you're in a different industry, we'll have an honest conversation about whether we're the right fit for you.
How does Foundation compare to your other packages?
+We offer three packages: Foundation (entry-level), Momentum (most popular), and Acceleration (aggressive scaling). Foundation is perfect for testing marketing with a lower commitment, while Momentum and Acceleration offer more comprehensive service for established growth. View our side-by-side comparison to see all features, pricing, and benefits at a glance.
Ready to Start Building
Your Marketing Foundation?
Test professional marketing without breaking the bank. See results in 90 days or adjust your approach.
Free Discovery Call
30-minute conversation to see if Foundation is right for your business
Quick Launch
Live within 2 weeks—start generating leads and data fast
Easy to Scale
Upgrade to Momentum anytime when you're ready to grow
Foundation Package Investment
3-month minimum • Ad spend not included • Month-to-month after
- ✓ Low-risk 3-month start
- ✓ 100% transparent pricing
- ✓ Owner-operated, never outsourced
- ✓ Upgrade anytime